IDP brand kit
The IDP mark draws the three letters as solid blocks, like the pads on a sampler. Use it on its own when space is tight, and with the full name everywhere else.
Logo
Instrumental Day PartyEst. 2021
Instrumental Day PartyEst. 2021
Leave clear space around the mark at least the width of the I. Do not stretch it, outline it, or put it on busy photos without a solid tile behind it.
Colors
Sky
#2340D8
Primary background, links on light
Sun
#FFC93C
Lit pads, ticket buttons, highlights
Ink
#12152E
Text, dark bands
Chalk
#F4F5F0
Light backgrounds, text on dark
Rubber
#C9CCD6
Unlit pads, quiet surfaces
Type
The Music. The Producers.
Archivo Heavy (900), expanded (width 125%), tight tracking: headlines
From classic sounds to emerging production, IDP shines a spotlight on the art of making music.
Archivo Regular and Semibold, normal width: body copy
Voice
- Tagline: Where music meets the culture.
- Sign-off: The Music. The Producers. The Culture.
- Promise: It’s more than a party. It’s an experience.
- Always: Est. 2021
